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ACROSS
2. The main use of consumer research should be in the ______ of the product or service.
8. Consumer research is a process of _____________ between the manufacturer, users and potential users of the product.
10. Quality must be measured by the ___________ of the product itself, the user and how he uses the product, and the instructions for use.
11. _______ of any product or service has many faces.
12. Some definitions of quality are antithetical, difficult to _________ whether a high score is good or bad.
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DOWN
1. __________ come in too late.
3. Design, production, sale, and test in service, getting user and nonuser feedback to redesign product lead to a helix of continual ___________.
4. Impressions of _______ are not static.
5. A suitable __________ for quality is a challenge, in almost any industry.
6. Product must stand up in _______.
7. The ________ is in a better position than the consumer to invent new design.
9. Profit comes from ______ customers.
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